The EDB announced today the launch of a new advertising and promotional campaign, the first of a series in the GCC region with the objective of emphasising Bahrain’s position as a business, investment and a family tourism destination.
The campaign, titled “See You in Bahrain”, is consistent with EDB’s marketing strategy to showcase Bahrain as a destination that attracts regional and international companies and as a hub for financial and investment services, while supporting the Ministry of Culture in reassuring Bahrain’s position as a preferred destination for entertainment and family tourism for GCC nationals through TV, newspapers, and magazines advertisements.
The campaign follows a decade of economic reform which places the Kingdom well on the way to achieving the vision of raising the living standards of citizens while combining a strong regional identity with the highest international business standards.
On launching the “See You in Bahrain” campaign, H.E. Kamal bin Ahmed, Minister of Transportation and Acting Chief Executive of the EDB stated: “This campaign falls in line with the policy the Government has adopted in its institutes to provide all the possible facilities to corporations, and in particular from the GCC, to set up their investment in Bahrain and make the most of the benefits provided to them. The campaign also aims to attract families to the festivals, events and different means of entertainment provided in the Kingdom throughout the year.”
Bahrain is an exciting regional tourism destination with 33 islands, a cosmopolitan capital city, and attractive monuments such as the Al Khamis Mosque, dating back to 692 A.D, to the Bahrain International Circuit – host of the Bahrain Formula One.
Rima Al-Kilani, Director of Global Marketing in the EDB, added: “We have dedicated our efforts recently to continuously reach out and stay in touch with our target audience and increase awareness on the lifestyle and economic privileges the Kingdom provides. We will further aim through the new promotional and marketing campaigns to enhance this image regionally and introduce our audience to more benefits and privileges the Kingdom provides in terms of Tourism and Entertainment. The campaign launches today on regional TV channels, newspapers and magazines.”
The EDB has recently re-launched the Bahrain.com website with new content to familiarize investors with the latest updates and continuous economic reforms that the Government of Bahrain works on achieving. Several new features were added to the website making it easier for investors to obtain information. This includes interactive features which are user-friendly, easily providing information about Bahrain’s economic environment, its efforts to facilitate the establishment of projects and entities as well as the investment opportunities available in the industrial and trade sectors. The added features enable the EDB to examine the behavior and interests of the browsers, for it can through the collection of information advance its electronic services to become more effective and successful. This website is the second that is run by the EDB besides its main portal www.bahrainedb.com which displays information about the EDB and the services it provides to investors.
The past two years have shown that Bahrain’s business fundamentals are strong, economic stability is secure and public safety is assured. The long term outlook is positive, with a growth rate of 3.4% in 2012 resulting from strong growth in the non-oil sector, and this is expected to increase to over 5% for 2013.
For further information
National Communications Department
Economic Development Board